Groupe Effy Style Inc, is a company founded in Montreal in 2017 that aims to promote African creativity, cultural wealth and know-how through fashion.

Effy Style is a fashion store specialized in african inspired clothing and accessories.

Effy Style offers ready-made clothing and a platform for custom-made creations. We offer a modern fashion style, for that woman who like chic and elegant clothing but also confortable and versatile pieces.  

Our articles will fit your wardrobe and add some authenticity and extra life to it.

We also offer a platform for creators, mostly (but not exclusively) from Africa and Canada, a portal to demonstrate their creativity and their love for fashion.

Effy Style is born from passion of fashion and the desire to work with talented artisans in Africa. We are socially-engaged business. Our products are purchased via a fair-trade supplier network. The clothes and accessories are made in Africa, and it’s our way to offer to these artisans and women a path toward empowerment.